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costabius t1_j15fslo wrote

Costco and Whole Foods use rotisserie chickens as loss leaders. Meaning, at five bucks they are either barely breaking even or losing money on that item but you will likely buy something they will make money on while you are there grabbing a cheap chicken. The 10 bucks Hannaford is charging is probably actual cost +20% markup.

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e2346437 t1_j15ktzg wrote

This plus big electricity cost increases in Maine as well. The rotisserie ovens are electric.

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