> As Hollywood giants focus on making their streaming businesses profitable, they have started raising the subscription prices for the likes of Disney+ and HBO Max. In contrast, streaming giant Netflix is dropping some of its prices in more than 100 international markets.

> “Effective immediately Netflix is to drop monthly subscription pricing in more than 100 territories globally,” but not in North America and Western Europe where average revenue per user is higher, Ampere Analysis research manager Toby Holleran wrote on Wednesday. “The SVOD incumbent’s basic tier will record the highest percentage drop across a large number of territories. These territories, which span Central and South America, Sub-Saharan Africa, the Middle East and North Africa, Central and Eastern Europe and the Asia Pacific regions will see discounts for the basic tier range from 20 percent to nearly 60 percent, with the price drop kicking in instantly for new and existing subscribers.”

> This Netflix price drop affects “more than 10 million,” or more than 4 percent of the company’s more than 230 million subscribers as of the end of 2022, the expert estimated.

> While Netflix didn’t unveil the pricing changes in a big announcement, it communicated them locally. “Starting today, our Basic Plan in Malaysia is now RM28 per month for both new and existing members,” the streamer tweeted in that country, for example. The 28 Malaysian Ringgit ($6.32) is down from 35 Ringgit ($7.90) previously.

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Maybe to offset their shitty content and login sharing fuckery?

Does it ofset the years of price increases and cost of no longer being able to share the family plan? Probs not.

This a sad day for canada and, therefore, the world

The idea is to extract as much as possible. Sometimes that is lowering the price to increase market share or users. 100 people paying $10. They drop it to $9 but now have 120+ people you make more.

Well Netflix actually makes money unlike the others. Also they're already the most expensive (or almost, I guess HBO Max might be more expensive) and with the password sharing thing, they probably think it'll go better with the price decrease. It's also limited to a small percentage of their base. 100-countries sound like a lot but it's only 10M people (which is 4% of their total base).

Plus they want to limit the impact of inflation and exchange rates in many of those countries I guess (it's kind of nice in general it goes the other way around)

IMO they should more revamp their tier systems but I guess it's still a good thing

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Yeah, probably the same logic as Steam's local prices.

Interesting that regional pricing for AAA games seems to be dying out while the streaming services tend to remain competitive

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They are not dropping the price for Brazil, so not all South America.

I guess Slovakia is western europe now.