ClarissaDarjeeling t1_jcyplgw wrote on March 20, 2023 at 4:06 PM

Reply to comment by fazalmajid in Favorite BIFL Clothing Brands? by ye110wsub

That's too bad. The shirts I have are from 2009-ish. I bought another last year, but of course it's too early to call that BIFL...

It's a common theme whenever this question pops up, though. You can't call something BIFL unless it's been at least several years ... and by then, ownership and manufacturing standards may have changed!

fazalmajid t1_jcyz8aq wrote on March 20, 2023 at 5:08 PM

Yes, but there is the Lindy Effect, that the longer something has been running, the higher its chances of survival, which is why old companies proudly flaunt "Established YYYY".