Viewing a single comment thread. View all comments

pervavor t1_ja88pmn wrote

I don't want to be a negative nancy here but Everlane is not the leader in ethical/sustainable clothing companies that it's marketing would leave you to believe. Anything that is near that amount of fast fashion and or ships overseas cannot be sustainable.

https://www.nytimes.com/2020/07/26/fashion/everlane-employees-ethical-clothing.html

edit for paraphrasing article: “Everlane puts a great deal of focus on ‘radical transparency’ and has made it a key selling point,” said Luke Smitham, a sustainability expert at Kumi Consulting in London. “But fundamentally, what they do is not any different from most mass-market fashion brands who do exactly the same, or more.”

“They do some good work, but I wouldn’t describe it as radical. The most radical thing about Everlane is the marketing.”

3

JunahCg OP t1_ja8ieae wrote

By all means be negative! I love the nitty gritty on this stuff. I was generalizing as it pertains to Everlane since I figured most people wouldn't be interested in the weeds of the matter. Sucks to hear they're perhaps worse than the other folks in the 'ethical fashion' space. But everyone under that banner is phony. There's a big degree of fluff to all these companies and I usually willfully ignore it since cheap shit made in China won't last any longer anyway. Anything made from "ocean plastic" is a scam too but... I mean if plastic is my only option sure, I'll use recycled plastic.

I really only have two tanks from Everlane and nothing else, but at a minimum I appreciate that they're cotton and seemingly high quality. Kinda hoping they won't just fall apart for the freakin cost.

2