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MetalAF383 t1_j8c7ncn wrote

Reply to comment by wierd_husky in Patagonia products - safe bet or stay clear? by ajpathecreature

It’s marketing. They are donating $100m to fight climate change. Since much of their brand targets eco conscious yuppies, that is equivalent to $100m in targeted marketing. I’m glad they’re doing it but they are not a nonprofit. They still very much aim to make lots of money for their investors and board members.

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upx t1_j8cxh4u wrote

https://www.patagonia.com/ownership/

"100% of the company’s voting stock transfers to the Patagonia Purpose
Trust, created to protect the company’s values; and 100% of the
nonvoting stock had been given to the Holdfast Collective, a nonprofit
dedicated to fighting the environmental crisis and defending nature. The
funding will come from Patagonia: Each year, the money we make after
reinvesting in the business will be distributed as a dividend to help
fight the crisis."

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MetalAF383 t1_j8dddm5 wrote

“After reinvesting in the business” — reinvestment in business is another definition for profit.

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lasdue t1_j8dvu1c wrote

I'm not sure if you understand what you're talking about. That's just how you grow business.

Patagonia has no external investors that are looking to make easy money. It used to be owned by the founder and the trust and nonprofit mentioned in an earlier comment were specifically set up that any profit the company makes can be put towards helping the planet and environment and not get the company into the hands of some crappy investors in the future.

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F-21 t1_j8cl7pp wrote

That's just capitalism. If the buyers start supporting it more and more, then other brands will go into this direction too. It's just sad that lasting products are almost never the most profitable, at some point the market gets saturated and the company needs to invest a lot into developing other products to still have sales.

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IReallyTriedISuppose t1_j8d9hyn wrote

Capitalism is not going to save the earth from climate change. It's the whole reason climate change is happening in the first place.

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F-21 t1_j8e7pdl wrote

The only way capitalism "goes away" is if our society collapses on a global scale. That's not going to happen, so the only way forward is adapting. Either capitalism "saves it", or it does not. North Korea isn't going to do it lol

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