It’s a community college disguised as a 4 year school. That part of the state has nothing to entice people fresh out of high school - it’s a school you go to before you go to the school you really wanted.

It’s a weird thing to measure. Even the community colleges have issues with it - they gauge success based on the number of graduates. But largely, people aren’t going to these schools to graduate, they go because it’s cheap and they can get started there before leaving.