I mean, sure, cutting back on meat is great (and tbh for budget reasons alone...) and it's kinda nice to have something incremental to work on where every step has the same effect instead of all or nothing, it's less stressful IMO. But how many Americans would you have to convince to cut meat by 30, 50 or 100% to reduce emissions by 1 Gt CO2e? Or even 200 Mt? Versus how many it might take to swing a national election? (Scale as necessary if working with a smaller country) Government action is essential too, and if that action cuts emissions in sectors that are easier to cut that just means we get things lower sooner.