earth2jason t1_jcrxehi wrote
I watched on the news that a brewery created a new IPA with it AIPA is what it is called. Haven't heard if it was profiting yet. It's probably more likely a grab bag on the naming right more than anything
GuidotheGreater t1_jcs6qrh wrote
A local brewery here made a lager I think. Seems mostly like a marketing gimmick.
jvin248 t1_jctxv0h wrote
+1 Marketing Gimmick.
There are the German Beer Purity Standards of the 1500s to maintain.
They might do something mundane like "convert my five gallon hobby batch recipe measured in volumes to a twenty barrel recipe measured by weights" that would be useful ... and marketable!
Viewing a single comment thread. View all comments