It's all about time, honestly.
They were great at their job and we panicked when they left but when we started to realise the power of ChatGPT, we couldn't ignore how helpful it was on a day to day.

Let's say we were writing a joke book (that's not what I do, but a good example) and we needed '500 Jokes About Bananas' ...that kind of task would be left to that person to write, gather and research and cross reference for a lot of different things. We can give that task to ChatGPT and turn out a result in an instant, that we would refine and keep moving forward.

If ChatGPT was in a band, it would be a backing track, not a musician... but sometimes you just need to get the timing right.