For eons, humans have stared up in wonder at the beautiful moon gracing our night skies. We’ve used it to measure the passage of time based on how much of its surface was lit up each night, and predict the tides. It’s helped us to foresee solar eclipses, and determine our position in the cosmos. But now, courtesy of a bizarre profit-driven mindvirus that has most of humanity captivated, we look up at the moon and wonder how to make a buck off of it. Seems shallow.