I think the future of Web browsers will be content personalisation.

It's clear that Google is unable/ unwilling to solve the problem of search engine junk (bot sites, pay walls, poorly written affiliate link driven blogs, seo manipulation).

A future browser could reorganise Google search results based on human up / down voting.

I think everybody (businesses included) is very aware of how bad Google search has become. A nimble start up with no revenue commitments could easily launch a subscription based browser that does just this. I would definitely be up for paying a small fee to have this service.

People always focus on and debate privacy. Whereas, the real problem we suffer in 2022 is functionality.

Google dominance is only a bad thing if end users (average Joe searching the web) can't also control and manipulate the data as well.