They're clearly trying to look like a public benefit company while putting enough content behind walls that Microsoft is willing to pay to knock them down. Even stuff that's free-as-in-beer is not free-as-in-freedom, i.e. loginwalls and waitlists. It's probably in their best interest to try to make money now that they're heavily indebted to investors. There's nothing wrong with making money (maybe it wouldn't be successful if not run by filthy rich people), but it's a bit dishonest to try to thread the needle of developing proprietary IP and public-good while name-squatting on OpenAI.