The algorithm is the current trend. There won't be deviation from the trend unless you're into underground or alternative media. This is where many in the arts will end up, but ultimately most people just want their Wheaties, their Tide, and their Ovaltine. Mass media reduces to the level of broadcast TV and commercial radio .. which is always was, but now they won't even need a human presenting, writing, or even participating in the commercials. Dove, Campbells, KitchenAid will just slot models into a prefab advertisement generator which will churn out ads without the need for sets, cameramen, or marketing brand managers.

This can already be seen in the blogosphere where most of the content is sponsored and mindlessly copypasted media bits. The average housewife does not need a human to sell her a new toaster. And when you think about it, why should the box the toaster comes in require a human to design? All the required labels sit on a prefab spreadsheet organized by barcodes, and the actual picture of the item does not necessarily require the item to be real.