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classicbj t1_izd8042 wrote

Reply to comment by femmestem in Ben & Jerry's owner may launch ice cream made from cow-free dairy | The potential rise of lab-grown milk could result in amazing advances in the world of ice cream by chrisdh79

Perfect Day owns Brave Robot. (Used to work there)

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femmestem t1_izdbpyq wrote

Thanks for sharing. The testimonial on Perfect Day's website is misleading.

> Thanks to our partnership with Perfect Day, Brave Robot is one of the fastest-growing new brands in the ice cream category. > Paul Kollesoff, Co-Founder Brave Robot

Upon further research, Urgent Company was spun off from Perfect Day to focus on consumer goods, whereas Perfect Day is a business-to-business model. Urgent owns Brave Robot, but you're effectively right that it's not the same as a major brand partnering with Perfect Day.

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