It has a lot of potential to change the video games but realistically humans are already good at most creative arts in a way that I don't see AI as being super useful.

Our brqins can only really process so much visual detail so I don't think it's going to matter if it's created by AI or humans don't think there's a serious bottleneck for humans creating content either.

So don't think the average person has all that much more time for just like watching TV so there is a limited amount of possible consumption.

I think it's the intricate worlds and rules video games where you would see the most benefit from creative content because events are good at creating art they aren't good at creating code.