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321gogo t1_ja3rjow wrote

I’d argue the opposite. 1. TikTok and YouTube are all popular because of the connection with the creator, much more than tv/movies. 2. These are so heavily centered around trends, which is another form of viewer to viewer connection. You feel a part of something bigger still. 3. These are still “social” media - comments and sharing are a huge part of the platform and popularity. 4. Customization takes effort from the viewer which is the opposite direction these platforms are trying to move in. The whole point of TikTok is they got rid of user discovery, lowering the barrier to entry and getting rid of the most common exit journeys for users.

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