Viewing a single comment thread. View all comments

somethingwholesomer t1_itoxzfd wrote

There have been a lot of these lately!

27

NiNj4_C0W5L4Pr t1_itpszgo wrote

Strange...I saw this quote attached to Keanu Reeves photograph last week.

It's a good quote. Do we really need celebrities to sell it to us??

16

walterhartwellblack t1_itpz35f wrote

>Do we really need celebrities to sell it to us??

The idealism in us wants to say "of course not" but consider an experiment: Put this exact quote on any social media in three versions:

  1. No pictures, only text
  2. With celebrity picture
  3. With picture of random unrecognizable person

Which version will automatically drive engagement? And how wide is the gap: a tiny fluctuation, or an astronomical difference?

I wish streaming services weren't presented by graphical tiles and users like me would have to read text synopses to decide what to watch. I imagine that's a very unpopular opinion and nothing like what I want will ever happen.

I was taught it's wrong to judge a book by the cover, but our entire society has deliberately embraced that wrongness at every opportunity.

8

i_max2k2 t1_itr1ksd wrote

Well endorsement by a “successful” person automatically makes it more effective same as an ad.

1