Great question. Unfortunately deepfakes have gotten even better lately, to the point where people are using them to do things like fake celebrity endorsements. I think the cat's out of the bag and short of banning everyone from owning GPUs, there's not much we can do to stop things like deepfakes. Interestingly enough, requiring licenses for powerful GPUs was one of the proposals put forward by OpenAI, I can't find the document right now, so if someone has a link that would be appreciated.

I share the same opinion of Emad Mostaque, founder of Stability AI, who says that the best course of action is to make sure everyone has access to the tools, and educating people on how to use them and where the dangers are. I know it's not a magical solution, but I think the risks are even bigger if we don't build AI out in the open.