Viewing a single comment thread. View all comments

No-Conclusion8317 t1_iwlza0b wrote

Listening to the podcast was a very emotional experience. Phenomenal storytelling. Leos also a compelling character himself and he oozes a level of confidence and self-assurance that is really inspiring.

Do you think you could utilize more compelling marketing platforms such as TikTok / reels and have Leo tell his story in short-form to try and garner more attention?

18

lavaforgood OP t1_iwmxi9c wrote

Thank you so much. Totally agree with your assessment of Leo! He inspires me constantly.
As for TikTok, I’ve given some thought to trying to publicize Bone Valley and Leo’s case on the platform, but unfortunately we just don’t have much in terms of visual content. Filming and photography within the prison is heavily restricted. I have seen a few TikTok reviews of Bone Valley though, which I have LOVED. So I absolutely encourage anyone on the platform to share their thoughts on the story and the case. And if you’re interested in seeing what we do have in terms of visual content, it can be found here on Lava for Good’s website.

-K.D.

18

No-Conclusion8317 t1_iwn934o wrote

I am a social media marketing professional for a start-up. I think one method (if you're interested) could be to reach out to true-crime /crime/podcast tiktokers and pitch them the case. They make incredibly enticing content with nothing but a few simple background photos and have large audiences. I will link a few here in case you want to reach out to them, explore other accounts like theirs, or even emulate/copy the style of content:

​

- https://www.tiktok.com/t/ZTRQhCVmk/

- https://www.tiktok.com/t/ZTRQhoayL/

- https://www.tiktok.com/t/ZTRQhvBwU/

- https://www.tiktok.com/@makingatruecrimerer?_t=8XPjZ7wSFFi&_r=1

​

Reaching out to these folks and sharing the podcast/story highlights might inspire them to make a video and spread the word even further! Happy to provide more examples if you think it might be helpful!

16

lavaforgood OP t1_iwnq7au wrote

This is so helpful and appreciated! I will be looking into this. Thank you so much!! -KD

13

JohnnyHands t1_iwpd6u1 wrote

Speaking of visual content - is there a timeline of events posted anywhere? Is there an map of important locations? Thanks!

Here's an example of an interactive Google map made by the 12-26-75 podcasters in the wrongful conviction of Oscar Clifton in the murder or Donna Jo Richmond in Exeter, CA (when the Golden State Killer, Joseph Deangelo, was a police officer there - it has a ton of landmarks on it because it includes all of Deangelo's crimes, which number in the hundreds):

https://www.google.com/maps/d/u/0/viewer?ll=36.38802656358554%2C-120.43818743535998&z=7&mid=1cDmjGeM4U9zmOi_xJJe0lsrqv80f1US3

(zoom in/out to adjust your viewing range - the list of location/events serves as the timeline.)

4