AI and machine learning are imperfect at best. Simple drop-down menus are clear, exact, and reliable.

Especially if I'm on a phone, I don't want to take ten minutes to try to describe something I am looking for in exactly the right way to get results. Let me select an area on a map, set a few common options, and have a button to select from additional options if I need. A conversational AI is useful when you expand to other platforms. If you introduce Google Assistant or Siri or Alexa integration, or an Android TV app, places where a keyboard and mouse aren't available, it becomes more useful. That said, I think you have to ask the question of whether it's the right platform for you. Would someone want to book a stay on their TV, or an Alexa device without a screen?