I usually do research before a shoot, so that I have some background on the subject. This makes interacting with them go smoothly, and they are then more likely to join me in trying an adventurous idea. Also, the research can sparks ideas, like maybe they have a surprising interest that we can turn into a picture.

Part of my approach is that I'm optimist and excited about doing something different and fun, and that can be contagious. Most of my sitters are highly accomplished, and they got there being risk takers, so I tap into that part of their personalities when pitching ideas.