Yeah, hilarious that in being a UX site it's committing essentially the cardinal sin of UX.

Also a matter of knowing your users, and designing for the human- I imagine the desired audience of the site are UX professionals and people with an interest in UX, but it's presented like marketing copy for C suite folks.

But maybe that's the target audience, in which case I'd say it's successful. Would be curious to see an interview with the creator.