Agreed. Their site shows all versions with the quotes: https://www.foxfamilychips.com

Maybe it’s supposed to be related to a quote from their story: Customers rave that the chips have “real potato taste” unlike any other chip and are so addictive.

https://www.foxfamilychips.com/our-story.html

Also, the Wicked Hot BBQ is pretty good, but not so wicked hot to me. Just a good amount of spice.