Part of the issue is Blackmore himself. The guy distances himself so far from rock music into the 90's that their media presence was significantly reduced. Even though he wasn't in the band anymore a lot of these other artists thrived through the 90s doing interviews and touring as legacy artists. As a young first player during this time I loved Blackmore but rarely read an interview with him in guitar world or rolling Stone after the mid nineties. The rest of the band you barely heard about because they're elder statesman weren't there to push them as much. Unless you wanted to read about Blackmore's medieval music move they faded into more obscurity through the last couple decades.

All this being said absolutely loved seeing them at Live 8!