Heck, back when I worked at Target in 2011-13 the parents still hadn't figured it out. One parent would be shopping for Christmas gifts from Santa while the other was in the store with the kids trying to keep them away from the other parent. (Oh, and I'd also get yelled at if I didn't bag the toys quickly enough in case the prying eyes were nearby). Not sure why they didn't just have one stay at home with the kids.