I think Hershey is more specifically trying to draw the same crowd as Cedar Point, not Disney. Compared to Cedar Point, Hershey has much more similar operating seasons, ride offerings, and some people (e.g. Pittsburghers) are easily within driving distance of either one. During the Coaster Wars of the 80's-'00s, Hershey was heavily involved, trying to keep up with Cedar Point. That's how it got everything from Lightning Racer to even Wildcat's Revenge opening later this year.

So think of it more like Cedar Point than Disney, and you'll probably find a fairer comparison.