Comes across as don't look too hard for the cause. Keep talk of it on the downlow. For a smaller-scale incident, would likely work.

However, this is national news, so the details will come out. West Reading officials have done a decent job overall managing the situation, but are way out of their league if seeking to cover things up. Truth will come out.

As for what the company does, my hunch and hope is they promptly settle with everyone affected with fair payouts, rebuilds building 2 bigger and better (expand out to Penn Ave), and gets back to business with a stronger focus on safety.