That's what many of them choose to do. Like that crazy woman who was talking to him as if she were god. She doesn't have to go through these motions of raising money for a campaign and all that kind of stuff...she just finds a guy like this and grifts off of him and his followers.

God Forbid: The Sex Scandal That Brought Down a Dynasty on Hulu is worth the free trial subscription just to have a look. It's about the Falwell pool boy sex scandal. There's one part where the pool boy is bringing his family around these people and his mother catches on to what they do. She's at an event where she witnesses this same woman up on stage saying all this weird shit and then once everything is over, backstage that same woman is flirting with people and drinking and acting basically like a normal human. It's all a charade.