It sounds like this isn't targeted toward you. Much more likely towards those using electric resistive heat, which is a huge draw on the grid. Or things like electric cars (which are still amazing), slow down charging overnight if you don't need it.

Hell, even dryers are big draws. Given the super rare conditions that hardly ever happen, I get it.

Devils advocate, if just a couple of non critical buisness cust there power, it would be massive compared to a hundred homes.