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RipTide275 t1_izxpthg wrote

I get what you’re saying, but the assumption you’re making is that the businesses are doing this to support kids. That’s not the reason for NIL. The businesses are getting endorsements/advertising to support the business, the fact that athletes benefit is secondary. Anyway, I think as another poster said, the dollars involved and number of athletes benefiting will be minimal. ✌🏾

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ashleyorelse t1_izxrxju wrote

I understand how it works and am not making assumptions.

Let the business get those benefits - but the money goes to the activities and athletic budget for the school. This benefits all the students rather than a few.

This is my point exactly - all the students should benefit. It's high school, not college or pro sports or activities.

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