My mom's restaurant participated. While a lot of people came in, it was only to use the coupon. Not many purchased more than what the coupon offered. We also didn't like how after we signed up there wasn't much promotion on their end. Maybe they did a couple of Instagram reels but not posts. They should add some restaurant of the week or day or give more post. We were contacted again this year with a stipend incentive but didn't go through with it. I don't even know who the "winner" of the contest was. I agree with the fact that they have everything to gain. Seems like a good deal but not much once you realize you're giving free food without anything in return.