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ubapook2 t1_j9apc83 wrote

Reply to comment by [deleted] in TikTok video saves struggling Vietnamese pho restaurant by ssigea

I agree. How is it uplifting that a shop which is perfectly capable of getting customers was failing for the wrong reasons, and that it took an influencer to wake people up to that fact? This is more depressing if anything. The realization that the success of your life-long dream, and all finances in your life, can entirely depend on some person out there sharing a video. Absolutely terrifying

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lindseyilwalker t1_j9asr4s wrote

I mean … it’s marketing. Since ever, if you’re going into business, you have to get the word out.

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ubapook2 t1_j9atxss wrote

I still find it unsettling that this is the way we do things now, that an entire business can 100% be made or broken by a TikTok video. The idea is, as we’ve seen, that an influencer can do this same thing except with misinformation and a bad review, and a place could just go down.

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lindseyilwalker t1_j9cr4ca wrote

Yeah, I understand that completely. However such a concept is not just originating now. When we revolved around newspapers more, a bad review by a trusted food columnist could have the same effect on a restaurant. I just resist the panic that things are so dramatically different with new forms of media. Same stuff, new mediums.

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wienour t1_j9ar154 wrote

Isn’t that just called marketing?

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