"they've gone viral"

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>Why ppl are so obsessed with Coho's novels or any other books that are in trend cause of booktok or other platforms like that. What is in it? And yep I've read one of her books 'it ends with us cause my roommate had it and for me it was a total waste of time. So why ppl are so interested in it? Is this because they are new readers? Or because the language is easy? Or maybe because everyone's commenting on it? Either the comments are positive or negative

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it's not necessary to follow the herd on books.

do you try to do every viral trick out there?
why not?

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https://en.wikipedia.org/wiki/Milk_crate_challenge

The milk crate challenge, also known as the crate challenge, is a video challenge that became viral online in August 2021. The challenge involves stacking milk crates into a structure that resembles a podium, with both sides of the structure functioning as stairs.[1] The participant is expected to climb up to the top of the crates and climb back down without destroying the structure or falling, risking injury.[2][3] The activity has faced criticism by health professionals for its unnecessary risk to personal health.[4] Social media platform TikTok that helped popularize the trend said it would eliminate search results for "milk crate challenge" citing its policy that "prohibits content that promotes or glorifies dangerous acts."[5]

maybe a certain type of person reads these books.. the same type who feel it's necessary to record every minute of their lives.

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what kind of books appeal to the people who do that?

if you're not that type of person, maybe the books will not appeal to you.

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BookTok is a subcommunity on the app TikTok, focused on books and literature. Creators make videos reviewing, discussing, and joking about the books they read. These books range in genre, but many creators tend to focus on young adult fiction, young adult fantasy, and romance.[1] The community is cited with impacting the publishing industry and book sales.[2] The creators in this community are also known as BookTokers.[3]