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ShouresSoote t1_j2e8kpe wrote

Trivial question about John Sandford's Righteous Prey. A witness is casting about for the kind of car she saw. She says "Oh, you know.... the lesbian car." Lucas thinks and correctly identifies a Subaru.

I googled and found that lesbians are one of Subaru's best market groups. But what's the public face of that? How did Lucas know? How did she know?

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Trick-Two497 t1_j2f1cgd wrote

I heard a story about this (I think on NPR? not sure) a couple years ago. Suburu identified lesbians as a market that no one was tapping, so they specifically marketed to them. It was something that the community noticed and rewarded. I'm not familiar with the book, so I can't answer that part of the question. I know that as someone who was not part of that target market, I had no idea. But after hearing the story on the news, I get a good chuckle every day when I see my extremely conservative/religious/anti-LGBTQ neighbor pull up in her Suburu.

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