For people who see this cat as something they could sell (because it's an expensive type of cat), you need to give them incentive to return it rather than sell it. There's a reason cash rewards have been given forever.
All of the reasons from animal foundations that I've read revolve around human nature and the psychology of rewards in general. If you want to believe that animal groups are the end-all, be-all authority on human nature and psychology, go right ahead.
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