Exactly, renters who want emotional landlord response, ie, down voters. It is worse in the suburbs. People cannot believe a mom and pop landlord with one or maybe two rental properties would actually increase their rent simply because the cost of living went up and they are paying more for taxes, water, community space electricity, snow plowing, maintenance, unit revamping after a tenants dog scratches floors. They'll pay the COL increase for daily Starbucks and at the salon and whatever else is enjoyable but f the landlord. I think the software is a great idea because it takes emotion out of the equation. Family? You bet, my own lives rent free. Life. Choices.