On the surface it looks like a good "right thing to do" policy, but it's not. It's dentists trying to push costs off on insurers with full knowledge that the insurers will just push the cost onto customers and not eat it themselves. If you're still thinking it's fundamentally a good issue campaign run by good people, the lead sponsor is this dentist named Mouhab Rizkallah who is a grade A scumbag currently under investigation by the Attorney General for fraud, including leaving kids braces on for multiple extra years in an attempt to gouge insurance companies. He was the subject of a front page Globe story over the summer when he sued the Tufts student paper for reporting on him and got told to eat shit.