[OC] How Google makes money (its 2022 income statement visualized as a Sankey diagram)DataMan62 t1_j7esul4 wrote
Reply to comment by SamFish3r in [OC] How Google makes money (its 2022 income statement visualized as a Sankey diagram) by IncomeStatementGuy
But their gross profit is up 7%. Look at what they are spending their modestly growing profits on:People: R&D +25%, Sales +16%, G&A +16%; Machines: Content Acq, Data Centers +18%, Traffic Acq +7%.
Then look at their revenue growth: Google Cloud up 37% and the bread and butter Search Adv is up 9%. On $162B, 9% is real money.
They are re-inventing themselves as a technical platform company, basically selling and expanding the platform they used to build their advertising machine which got them to this point. BTW, Amazon's AWS is, I think, the leader in cloud platforms, so competition is fierce.
That does seem like a huge increase in people costs, some of them overhead. Maybe that's why they laid off 10,000 people or so recently.
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