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jtsg_ OP t1_jd50a95 wrote

When we think of internet search, we think of Google. And for a good reason.

Acc. to StatCounter, almost 93% of all search queries across platforms (e.g. desktop, mobile, console) is through Google.

As seen in the chart above, Microsoft Bing’s market share is a measly 3% and hasn’t really moved much in the last 10 years.

However, Search Advertising is a very lucrative business. A small market share point can mean a lot in revenue.

In spite of being a “forgotten” name in Search, Bing still generated est. $11.7 billion of revenue in 2022.

This is larger than entire social media companies like Twitter and Snapchat and very similar to the fast growing TikTok. Remember - these social media companies have hundreds of millions of engaged users who log in every day.

For more details and to see other charts and stories like this, you may check out my newsletter

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Tools: Google slides and Vizzlo

Source: Statcounter, company reports, businessofapps

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benetelrae t1_jd7nfja wrote

Spend less time on the comments and perhaps make an understandable chart with your newly found free time.

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gom99 t1_jd7zpql wrote

I think it was Sathya that said, Google makes more money off searches on Windows, than MS makes on those windows machines. When they were promoting their new chatgpt bing integration, they were talking about how even a few percentage points would be billions of dollars.

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