By having a larger loss size to win size with a low enough win rate. Win rate is not the only important metric. Minimizing losses is key to long term success. At the end of the day it's risk management
Selling options can be a loser if prices of the underlying stock moves up or down (depends on whether you sold call options or put options) beyond the strike price (agreed upon sale/purchase price for underlying stock) plus the premium per share.
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