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Obskyquil t1_iz43efi wrote

Reply to comment by SirWitzig in [OC] Sponsors of the FIFA World Cup 1982-2022 by 38384

Makes sense, it’s probably a really popular drink during the World Cup

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SirWitzig t1_iz45235 wrote

I guess many people prefer beer.

But the point is that for Coca-Cola, almost everyone who watches the World Cup is a potential future customer. Whereas many fans will not even know who "Byju's", "Hisense" and "Wanda Group" are. Budweiser is also a prominent sponsor. Even if I were tempted by advertising to buy an American Budweiser, I wouldn't be able to find one in my supermarket.

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Oderis t1_iz46rxd wrote

I wonder at which point more advertisement is pointless because most of the audience already knows about your brand. It might be different in other countries, but in mine pretty much every person knows about Coca-Cola, yet they keep paying for advertisement in Cinemas and TV. I haven't met a single person who would not know what Coca-Cola is.

I guess that means the ads are working.

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BrisPoker314 t1_iz48ztc wrote

The purposes of their ads is no longer to inform people that Coca Cola exists, it’s to remain in people’s heads as the most popular soft drink

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robzillerrrsss t1_iz4k8t3 wrote

Because they still compete with other brands. They want to be the first thing you think of when you get thirsty. When I pitched advertising for small businesses I was in and they were skeptical of the added expense, I would say "if coke and McDonald's need to advertise, So do we"

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