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bblackow t1_iz5ic9n wrote

Reply to comment by MJLDat in [OC] Sponsors of the FIFA World Cup 1982-2022 by 38384

Ya Iā€™m not too sure about that either. My dad worked for Budweiser in their advertising/events department back then and there was A TON of World Cup gear we had at the house that year. They even had the World Cup on their cans that year. Not sure what you have to do to make a sponsor official but Budweiser was absolutely everywhere for the World Cup in ā€˜94.

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MJLDat t1_iz5nftu wrote

Reading the link someone supplied, it says the official beer sponsor gets exclusive rights to sell beer in the stadiums, maybe there were too many other beer companies already selling in the stadiums to make it practical?

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anonkitty2 t1_iz7pw0a wrote

That would be it. Budweiser can't override the preexisting contracts.

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