Oh. There wasn't much publicity for Tesla, to my knowledge, before Musk came. Musk really is like Harold Hill. Hill successfully created a market for brass bands but would include as a critical part non-working music lessons, and then jump ship just before it could be proven they didn't work. When Tesla reached public awareness, expectations for electric cars were so low that Teslas still met them. (I have a relation who still believes electric cars can't go farther than 40 miles a charge, like the ones GM leased and lost in the early 2000s.)