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blipsman t1_j6o4lt2 wrote

Other investors (not the company, in general) are buying the shares you are selling. If there isn't an even match of those who want to sell and those who want to buy, the price declines until the buyers and sellers are in equilibrium. If there are more wanting to buy than wanting to sell, then price increases.

Only when companies do share buybacks might your shares go to the company itself vs. another investor.

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