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Maleficent-Wash2067 t1_j5jdqz8 wrote

Reply to comment by pebbleinflation in ELI5: How come some commercials will mention the competition by name but others use generic terms like “leading brand”? by OmarBarksdale

I believe this strategy of “name-dropping your competition” came around in the 80s-90s. Just like commercials with talking animals. It’s a polarizing approach. Some people love it and some hate it. But some brands can do it really well and some just come across as bitter.

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