OP, if this type of thing interests you, please read ANY book by Steven Pinker. My personal favorite of his is, “The Stuff of Thought,” which - if memory serves - is the third book in two different trilogies. I’m about to open it to a random page to give you an excerpt so you may have a better idea of whether or not it is something that’d interest you:

“One of the reasons I explained verb constructions in chapter 2 was that they show that even our most quotidian acts can be framed in different ways, such as the difference between ‘spraying paint on the wall’ (cause the paint to go) and ‘spraying the wall with paint’ (cause the wall to change).

”Within cognitive psychology the most famous example of the effects of framing comes from an experiment by Amos Tversky and Daniel Kahneman, who posed the following problem to a sample of doctors: ‘A new strain of flu is expected to kill 600 people. Two programs to combat the disease have been proposed.’ Some of the doctors were then presented with the following dilemma:

”If program A is adopted, 200 people will be saved. If program B is adopted, there is a one-third probability that 600 people will be saved and a two-thirds probability that no people will be saved. Which of the two programs would you favor?

”If you’re like most doctors who were given this choice, you will pick program A, the sure option, rather than program B, the risky one. The other set of doctors was presented with a different dilemma:

”If program C is adopted, 400 people will die. If program D is adopted, there is a one-third probability that nobody will die, and a two-thirds probability that 600 people will die. Which of the two programs would you favor?

”If you’re like most of the doctors who faced this choice, you will avoid program C, the sure option, and gamble with program D, the risky one.

”If you reread the two dilemmas carefully, however, you will notice that the choices are identical… Yet the doctors flipped their preference depending on how the same menu of options was framed. The crucial difference in wording alluded to a difference in metaphors. The people who would be saved after receiving the treatment were construed as a ‘gain’… whereas the people who would die were considered a ’loss’.” - Steven Pinker, “The Stuff of Thought,” circa 2007; p. 243-244.