Echos control 70% of the home smart speaker market in the US. Ending Alexa would devastate that market and Amazon’s ability to maintain a presence there at all.

They need to go the Costco route and view it as a loss leader. $5 rotisserie chickens apparently cost the company $30-40mn/year. But their annual revenue is over $200bn. How many people buy smart stuff on Prime to work with their cheap ass Dots that cost $20 on Black Friday?