This makes sense as a product if you’re in the high end drink market (as a business). With the fourth wave of coffee hitting, it’s big business to offer high end specialty products to people looking to perfect their hobby. These are the same people willing to pay $100 for 100 coffee filters.

Plus this is only a bad investment if you plan to not use it daily for years. I’ve paid A LOT for headphones and I’ve used them daily for almost 10 years. I replace the ear pads every two years but the sound is still amazing and the sound cancelling is next level.

People complaining about this being the same price as a TV aren’t the target demographic.