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Pender8911 t1_j67tjkr wrote

Reply to comment by djr7 in What Is The Gaming Hill You Will Die On? by OutriderZero

When marketing has the decision making and has a bigger budget for advertising and marketing campaigns than the development of the game itself. It happens often now

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djr7 t1_j6akqii wrote

you do realize marketing is inheritently costly right? that's not new, it's been that way for decades.

also what companies are run by marketing? typically a company (a publisher for example) will set the budgets for marketing, and sometimes marketing costs don't factor in till later on where deals are made.

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