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Orcwin t1_j4w01fb wrote

I personally don't expect launch discounts at all. Seems like a strange concept. Selling something at full price while it's new and exciting would be logical, right?

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WhiskRy t1_j4yyeza wrote

There are reasons. Short term launch discounts get people to buy or miss out. Capital up front means you can reinvest faster. Discounts mean more net capital when this kind of campaign is suggesting. Plus, more buyers makes more word of mouth and virality. All this gives a publisher momentum

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Orcwin t1_j4zlvgu wrote

Credible ideas, but I wonder if those effects are really strong enough to justify the loss of income the discount represents.

No idea how you'd go about researching something like that. Games are rather different, so it's not like you can really compare one game's sales performance directly against another in that way.

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GideonGriebenow OP t1_j4w5eff wrote

Yes, if you can't sell at at full price at launch, when can you!?

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